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The Gerald Warner Taiwan Image Collection
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"443 Retail Marketing"
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[wa0011] [Sidewalk clothing market ]
440 Marketing; 443 Retail Marketing
Outdoor clothing market under roof with several stalls.
2.
[wa0017] [Tainan Yongle market]
440 Marketing; 443 Retail Marketing
Enclosed alley market, Tainan city's Yongle town 永楽町. A 1930 Japanese source notes that Yongle's market was lively, and retained much more of Taiwan's traditional flavor than Taipei's markets. The covering is to protect merchants, goods, and customers from Taiwan's scorching sun. Medicine, food, clothing, hardware, and even opium were for sale in this busy market. One crate is labeled ""Tainan"" in hand-written characters; also visible is an advertisement for ""guo guang jin fei yao 国光金肺药 (Bright Nation Golden Lung Medicine). The Atlas of Imperial Japan editorializes that this market was unsanitary, a nest of disease and evil customs, and the abode of conservative petty merchants who lived in poverty (Nihon chiri taikei 1930, p. 134). The Hou 候 family, whose surname is on the box in foreground, underneath the rolls of
3.
[wa0039] [Candy sculpture]
510 Living Standards and Routines; 440 Marketing; 250 Food Processing; 257 Confectionary Industries; 443 Retail Marketing
Street vendors sell candy carved in the shape of dolls/personages, a common site on festival days in front of temples. This photo was taken near Dragon Mountain (Longshan) temple in Taipei (Nihon chiri taikei 1930, p. 26). This photo was also reproduced as a postcard, whose caption reads, ""Street Vendor in the Native Quarter."" Matsumoto and Xie write, ""The raw materials were a mixture of flour and sweet rice powder. After this mixture was boiled, it was cooled and pigments added. In the hands of a great craftsman, pieces of exquisite works were created. This was indeed a highly entertaining traditional art"" (Matsumoto 1990, p. 405).
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